Awakening Hearts and Minds







A decade ago, Atlanta journalist Ronald Brownstein, wrote an article entitled “American’s New Electorate: How rising minority populations can reshape U.S. politics and carry Obama to victory in 2012.” In that piece he said:

“…national totals from the 2010 census showed that the minority share of the population increased over the past decade in every state, reaching levels higher than demographers anticipated…almost everywhere, and in the nation as a whole. If President Obama and Democrats can convert that growth into new voters…they can…seriously compete for…highly diverse states such as Arizona and Georgia that until now have been reliably red.”

How is it that ten years ago, Leftists were anticipating victories in reliably red states like Georgia? There are demographic changes in the electorate to be sure, but that is not the whole answer. It is also true that figures like Stacey Abrams are receiving tens of millions of dollars from George Soros and other far left oligarchs to indoctrinate, register and turn out voters. The answer that few have considered lies in Andrew Breitbart’s observation that politics is downstream from culture. The Left controls the cultural narrative about race, America and conservatives. Assisted by colleges, universities and media, they have successfully branded conservatives as racists. The smear has worked, but it is not irreversible. What has been lacking is a forceful narrative from conservatives which tells the truth about America’s national nobility when viewed in the full context of world history.

STAND, under the leadership of Bishop E.W. Jackson, is providing that counter narrative. 

Who better than a descendant of slaves to talk about the legacy of freedom our country provides to every citizen? 

Who better than a child of born into poverty and a broken home to talk about the importance of saving the lives of unborn children? 

Who better than a former foster child to talk about the importance of family and fatherhood? 

Who better than a man who went on to graduate from Harvard Law School after nearly being held back in elementary school, to talk about the importance of choice in education? 

Who better than a black Marine Corps veteran to talk about Patriotism and love of country? 

Who better than a minister to talk about the importance of “one nation under God”? 

Who better than a former businessman to talk about the importance of entrepreneurship and free enterprise to the health of a community? 

Who better to influence black, Hispanic and other minority citizens:

E.W. Jackson

Marine Corps Veteran, Patriot, Pro-Life, Pro-Constitution, Pro-Free Enterprise, Minister of the Gospel, Unifier.

Bishop Jackson launched STAND on July 4, 2009, to create a grassroots movement to oppose the policies of the Obama administration. Those who hoped that race relations would improve under the first black President, were sorely disappointed.

The false “hands-up-don’t-shoot!” narrative, the resulting hostility against law enforcement, riots, Black Lives Matter and Colin Kaepernick’s refusal to stand for the Flag were all spawned during the Obama administration. Instead of leading us toward a more unified future, he sowed the seeds of increased racial division. He was the most powerful man on earth, but whined incessantly that his opposition was race based rather than disagreement with his policies. He used racial fear to manipulate and motivate his black voting base, and it worked.

Obama did not start the phenomenon, but as the first black President he legitimized the political exploitation of race as no one else could. Since his presidency, the racial climate in America has worsened significantly. This trend must be halted or our country faces a bleak future of racial conflict.

STAND was established to change that. The mission of STAND is: 

To unite Americans as one nation under God.

The Left has convinced many that we are a racist and unjust country. They have perverted our history, divided our people, seduced our children and poisoned our culture. STAND is leading a movement to unite Americans across racial and cultural lines.

We reject hyphenating our citizens. We are all Americans – of British ancestry, African ancestry, Irish ancestry, German ancestry, Italian ancestry, Asian ancestry, Native American ancestry and others – originating from every country and continent on the globe. Nevertheless, we are Americans first, last and always. This is the truth which binds us, and it is the key to our national destiny.  

Judeo-Christian values made America the greatest nation in history. The Left is subverting our values, destroying our heritage and fundamentally transforming our nation from a free Constitutional Republic to a secular socialist country. Their vehicle is a racial form of Marxism in which “white people” are the oppressive bourgeoisie and “people of color” are the proletariat. In this iteration of communism, racial conflict replaces class warfare. It gains power through a values revolution rather than a violent revolution. The result is the same. Society is remade through Antonio Gramsci style subversion of our “cultural hegemony.” Gramsci was the Italian communist who theorized this more subtle takeover.

Racial demagoguery and division pose a threat to the internal stability of our country. STAND is the only conservative organization in America whose mission directly answers this threat. 

The “Awakening Hearts & Minds” Project

Awakening Hearts & Minds is the STAND project designed to reverse the trend of racial division in America. Bishop Jackson and a diverse group of leaders he has assembled are casting a vision of unity, hope and opportunity instead of the despair offered by the Left. They are bringing together black, Hispanic, Indians, Asians and people of all backgrounds to secure the future of our country as a free nation. They are freeing people from the victim mentality promoted by the Left.

For too long, Americans of African descent have been manipulated with racial fear. Joe Biden famously said to a black audience during Obama’s re-election campaign, “They gonna put y’all back in chains.” That is the kind of demagoguery the Left uses to keep people in a state of desperation and dependence. We must destroy the framework of lies which keeps them in bondage and set them free with the truth.

We are implementing this project in ten states: Texas, Florida, Georgia, North Carolina, Virginia, Pennsylvania, Ohio, Michigan, Minnesota and Arizona. We will create a cultural campaign in these states to win hearts and minds. Our team will be a force for cultural transformation in communities which have suffered for decades in the unending cycle of poverty, poor education and street violence. The policies of the Left have them locked in ghettoes. We know the cultural transformation that it will take to set them free. We have the will to do it. All we need are the resources to get the job done.

STAND, a nonprofit 501(C)(3), will educate and inform on issues such as how school choice opens the door to quality education for our children; how welfare policy has destroyed the black family; how the LGBT movement is undermining families and seducing children into sexual exploitation; how abortion is rooted in the racist genocidal vision of Margaret Sanger and continues to decimate the black community; and how the Left’s attacks on the First Amendment liberty is a threat to Christians and our churches.


STAND will use three broad approaches in Awakening Hearts & Minds Project: (1) mass media, (2) mass meetings, and (3) personal meetings with key leaders who are receptive. 

Mass Media

We will use social media, radio ads, billboards and local media strategically targeted to reach black, Hispanic and other communities.

Live Community Events

Where Pastors open their doors, we will meet and speak in churches. When necessary we will host our own events in neutral venues to reach community members. 

While Bishop Jackson is a national radio talk show host, a social media influencer and a Pastor, we will invest in an effective PR effort to raise his profile. We need to attract as many people as possible for maximum impact.


Americans face a great test. Will we allow our country to further degenerate into a divided nation, under the influence of the likes of George Soros? Or will we enter a future as one nation under God, inspired by leaders like Bishop E.W. Jackson? The decision is ours, but we must make it now. We cannot wait for an election. The seeds of victory must be sown in the culture today to reap a harvest in politics tomorrow. Ronald Reagan said it as well as it has ever been said.

“Freedom is never more than one generation away from extinction. We didn’t pass it to our children in the bloodstream. It must be fought for, protected, and handed on for them to do the same, or one day we will spend our sunset years telling our children and our children’s children what it was once like in the United States where men were free.”

If we will work together, we will pass on the legacy of freedom to our posterity. In the future we envision, what will matter is not the complexion of the skin, but the convictions of the heart.

It is time to take a STAND

We must honor rather than denigrate our country; bless it rather than blame it for everything that is wrong in the world.


E.W. Jackson Sr. - STAND

1024 Centerbrooke Ln

Suite F - 211

Suffolk, VA 23434


S.T.A.N.D. Foundation, Inc. is a 501(C)(3) organization under the Internal Revenue Code.

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